+80%
Community Growth
CLIENT
Diamond Hooves
ROLE
Lead Brand Designer
The Challenge
Diamond Hooves faced the ultimate Web3 launch dilemma: they needed explosive, viral retail momentum on X/Twitter, but couldn't afford to compromise their institutional reputation when pitching to tier-1 launchpads and ecosystem VCs.
The Behavior Strategy
“Bridging the gap between chaotic community hype and rigorous technical credibility through precision design.”
Directed a high-energy, dual-track visual strategy. I designed chaotic, viral community hype graphics to drive retail FOMO, contrasted strictly against rigorous, highly structured pitch architecture for investor meetings.
The Execution
Designed the investor-ready B2B pitch decks, crafted the visual UI breakdowns for the staking & tokenomics series, and led the creative for the viral Mint Party campaign.
Live Proof
Visual Sandbox
Web3 Stake & Reward Loop
Mint Party Announcement