Dual
Funnel Architecture
CLIENT
Adventure Tourism (HAC)
ROLE
Creative Director
The Challenge
Selling a weekend camping trip requires a fundamentally different psychological hook than closing high-ticket, 13-day international expeditions. The brand lacked a unified visual architecture to capture both extremes.
The Behavior Strategy
“Performance-engineered creative optimized for specific conversion outcomes, not just aesthetics.”
Engineered a dual-format creative strategy. I designed atmospheric destination posters with bold typography for quick domestic conversions, paired with high-end, editorial travel-guide carousels for international routes to build authority.
The Execution
Led the design of conversion-optimized assets and international playbooks, building the overarching visual architecture that drove both high-ticket authority and direct commercial action.
Live Proof
Visual Sandbox
Ladakh Road Trip Campaign
Ananthagiri Camping Visuals