Tier-1
Market Penetration
CLIENT
Sunrise Lifts
ROLE
Creative Lead & Designer
The Challenge
Sunrise engineered a highly disruptive, space-efficient elevator, but their growth was bottlenecked by a localized presence. To break into tier-1 markets, they needed a visual presence that appealed directly to luxury developers and architects.
The Behavior Strategy
“Transforming industrial manufacturing into a high-end architectural necessity through strategic brand design.”
Shifted their visual narrative to build extreme technical credibility. I conceptualized and directed the 'Builders Trust Sunrise' content series, framing their elevators not as machinery, but as high-end architectural integrations.
The Execution
Designed the visual co-marketing frameworks, sales playbooks, and directed the Instagram trust content series to secure tier-1 channel partnerships in new target cities.
Live Proof
Visual Sandbox
Passenger Elevator Design
Modern Home Elevator Integration